(CNBC) — Some former Toys R Us executives are looking to bring back the iconic retailer — Geoffrey the Giraffe and all.

Toys R Us liquidated its business last year, unable to emerge from bankruptcy after a crippling 2017 holiday season. Its lenders, including Solus Alternative Asset Management and the Angelo Gordon investment firm, took control of the company’s intellectual property, which include the Toys R Us, Babies R Us and Geoffrey brand names.

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